- info@mnsuet.edu.pk
- +92-61-9330592
- Mon - Fri : 08.00-17.00
- QasimPur Colony, BCG Chowk, Multan, Punjab, Pakistan
To provide state-of-the-art and solution-oriented education through excellence in teaching and research to prepare its graduates to effectively meet the dynamic needs of academia, industry, and society.
4-year degree Program
4-year degree Program
4-year degree Program
4-year degree Program
4-year degree Program
2-year degree Program
To become South Punjab’s leading Engineering and Technology University, Globally ranked, Industry-integrated, Digitally driven, and Socially transformative.
The Bachelor of Science in Digital Marketing and Artificial Intelligence at Multan Business School (MBS), MNS-University of Engineering & Technology is designed to prepare students for the rapidly growing digital economy and technology-driven marketing environment. The program combines marketing principles with advanced knowledge of artificial intelligence, data analytics, social media marketing, SEO, automation, and digital business strategies. It aims to develop professionals capable of creating data-driven marketing solutions and AI-powered business strategies. The curriculum emphasizes practical learning through projects, internships, case studies, and industry engagement. Graduates will be equipped to contribute effectively in digital marketing agencies, e-commerce platforms, technology firms, and AI-driven business environments.
The BS Digital Marketing and Artificial Intelligence program aims to develop graduates with strong marketing, analytical, and technological skills for the modern digital marketplace. It seeks to equip students with expertise in digital marketing strategies, artificial intelligence applications, data analytics, content marketing, SEO/SEM, and marketing automation. The program promotes innovation, creativity, critical thinking, and data-driven decision-making for solving real-world business and marketing challenges. It also provides practical exposure through projects, internships, and industry collaboration to enhance professional competence. The program prepares students for careers in digital marketing, AI-powered marketing analytics, social media management, e-commerce, and emerging technology-focused industries nationally and globally.
1. A candidate seeking admission to the degree of Bachelor of Science in Digital Marketing and Artificial Intelligence must have passed FA /F.Sc./ ICS/ A level or equivalent (to be determined by the Equivalence Committee) from a recognized institution with at least 50% marks or 2nd division on the basis of the respective category of admission.
2. Candidates who have done “O & A levels” are required to submit IBCC Equivalence Certificate at the time of submission of application.
3. As per guidelines given by the Higher Education Commission of Pakistan in its undergraduate education policy 2020 (No.1-32/PER/UGE Policy/HEC/2020) MBS is going to offer lateral entry admissions in the 5th semester of its BS DM&AI program. Thus, graduates having 2 Year Associate Degree in Business Administration or 14 years of equivalent business education can avail this opportunity to improve their qualification by joining our BS (AI&DM) program.
4. Students are required to successfully clear the interview process in order to secure admission.
5. Graduates having minimum CGPA 2.20/4.00 or 53% marks in 2 Year Associate Degree in Business Administration OR 14 years of equivalent business education are eligible to apply for admission in BS (DM&AI) (5th semester). Moreover, the candidates will be admitted in 5th semester of BS (DM&AI) as per HEC guidelines and university admission policy.
6. The students who will join BS DM&AI 5th semester after doing ADP (Business Administration) are required to take at least 4 deficiency courses of 3 credit hours each. The deficiency courses will be determined by the Committee constituted by the Director. However, deficiency courses will only be offered to those students who have not studied these courses in their associate degree program.
7. The merit shall be determined based on three components:
a) Matriculation: 50% weightage
b) Intermediate (FA/FSc or equivalent): 25% weightage
c) Interview: 25% weightage, to be conducted by the departmental selection committee.
The Bachelor of Science in Entrepreneurship at Multan Business School (MBS) MNS-University of Engineering & Technology, Multan is a forward-looking and interdisciplinary degree designed to cultivate a new generation of innovators, problem-solvers, and job creators. In response to Pakistan’s growing need for sustainable economic development and employment generation, the program shifts the traditional focus from job-seeking to venture creation and entrepreneurial leadership. It integrates business education with innovation, technology, and practical venture-building experience, enabling students to transform ideas into viable enterprises. Rooted in both global entrepreneurial practices and local market realities, the program provides students with a strong academic foundation, industry exposure, and experiential learning opportunities through incubation, startup engagement, and real-world projects.
The primary objective of the BS Entrepreneurship program is to develop graduates who possess the mindset, skills, and competencies required to identify opportunities, create innovative solutions, and establish successful ventures across diverse sectors. The program aims to foster entrepreneurial thinking, creativity, and resilience while equipping students with essential knowledge in business management, finance, marketing, digital technologies, and innovation methodologies. It seeks to enable students to design and launch startups, contribute effectively to early-stage enterprises, and support corporate innovation and intrapreneurship. Additionally, the program intends to strengthen Pakistan’s entrepreneurial ecosystem by producing graduates who can actively participate in incubation centers, investment networks, and family business transformation, ultimately contributing to economic growth, job creation, and sustainable development.
1. A candidate seeking admission to the degree of Bachelor of Entreprenuership must have passed FA /F.Sc./ ICS/ A level or equivalent (to be determined by the Equivalence Committee) from a recognized institution with at least 50% marks or 2nd division on the basis of the respective category of admission.
2. Candidates who have done “O & A levels” are required to submit IBCC Equivalence Certificate at the time of submission of application.
3. As per guidelines given by the Higher Education Commission of Pakistan in its undergraduate education policy 2020 (No.1-32/PER/UGE Policy/HEC/2020) MBS is going to offer lateral entry admissions in the 5th semester of its BS(DM) program. Thus, graduates having 2 Year Associate Degree in Business Administration or 14 years of equivalent business education can avail this opportunity to improve their qualification by joining our BS (Entreprenuership) program.
4. Students are required to successfully clear the interview process in order to secure admission in the MBS program.
5. Graduates having minimum CGPA 2.20/4.00 or 53% marks in 2 Year Associate Degree in Business Administration OR 14 years of equivalent business education are eligible to apply for admission in BS (Entreprenuership) (5th semester). Moreover, the candidates will be admitted in 5th semester of BS (Entreprenuership) as per HEC guidelines and university admission policy.
6. The students who will join BS Entrepreneurship 5th semester after doing ADP (Business Administration) are required to take at least 4 deficiency courses of 3 credit hours each. The deficiency courses will be determined by the Committee constituted by the Director. However, deficiency courses will only be offered to those students who have not studied these courses in their associate degree program.
7. The merit shall be determined based on three components:
a) Matriculation: 50% weightage
b) Intermediate (FA/FSc or equivalent): 25% weightage
c) Interview: 25% weightage, to be conducted by the departmental selection committee.
The Bachelor of Science in Business Analytics at Multan Business School (MBS), MNS-University of Engineering & Technology is designed to prepare students for the rapidly growing data-driven business environment. The program combines business knowledge with advanced skills in statistics, data analytics, machine learning, artificial intelligence, and data visualization. It aims to develop professionals capable of transforming complex data into meaningful business insights and strategic decisions. The curriculum emphasizes practical learning through projects, case studies, internships, and industry engagement. Graduates will be equipped to contribute effectively in areas such as business intelligence, predictive analytics, data analytics, and digital transformation across various industries.
The BS Business Analytics program aims to develop graduates with strong analytical, technical, and business problem-solving skills. It seeks to equip students with expertise in data analysis, machine learning, statistical modeling, business intelligence, and data visualization for effective decision-making. The program promotes critical thinking, innovation, and data-driven strategies to solve real-world business challenges. It also provides practical exposure through projects, internships, and industry collaboration to enhance professional competence. The program prepares students for careers in business analytics, business intelligence, data analytics, consulting, and emerging data-focused industries nationally and globally.
1. A candidate seeking admission to the degree of Bachelor of Science in Business Analytics must have passed FA /F.Sc./ ICS/ A level or equivalent (to be determined by the Equivalence Committee) from a recognized institution with at least 50% marks or 2nd division on the basis of the respective category of admission.
2. Candidates who have done “O & A levels” are required to submit IBCC Equivalence Certificate at the time of submission of application.
3. As per guidelines given by the Higher Education Commission of Pakistan in its undergraduate education policy 2020 (No.1-32/PER/UGE Policy/HEC/2020) MBS is going to offer lateral entry admissions in the 5th semester of its BSBA program. Thus, graduates having 2 Year Associate Degree in Business Administration or 14 years of equivalent business education can avail this opportunity to improve their qualification by joining our BS (BA) program.
4. Students are required to successfully clear the interview process in order to secure admission in the MBS program.
5. Graduates having minimum CGPA 2.20/4.00 or 53% marks in 2 Year Associate Degree in Business Administration OR 14 years of equivalent business education are eligible to apply for admission in BS (BA) (5th semester). Moreover, the candidates will be admitted in 5th semester of BS (BA) as per HEC guidelines and university admission policy.
6. The students who will join BSBA 5th semester after doing ADP (Business Administration) are required to take at least 4 deficiency courses of 3 credit hours each. The deficiency courses will be determined by the Committee constituted by the Director. However, deficiency courses will only be offered to those students who have not studied these courses in their associate degree program.
7. The merit shall be determined based on three components:
a) Matriculation: 50% weightage
b) Intermediate (FA/FSc or equivalent): 25% weightage
c) Interview: 25% weightage, to be conducted by the departmental selection committee.
The Bachelor of Science in Financial Technology (BS Fin-Tech) at Multan Business School (MBS) MNS-University of Engineering & Technology is designed to prepare students for the rapidly evolving digital financial industry. The program combines finance, banking, economics, programming, blockchain, artificial intelligence, cybersecurity, and data analytics to develop industry-ready professionals. It aims to bridge the gap between financial services and emerging technologies through a modern interdisciplinary curriculum. The program emphasizes practical learning through projects, internships, and industry collaboration. Graduates will be equipped to contribute effectively to digital banking, payment systems, financial software development, and FinTech innovation in Pakistan and globally.
The BS FinTech program aims to develop graduates with strong knowledge of finance and modern digital technologies. It seeks to equip students with skills in programming, blockchain, artificial intelligence, cybersecurity, and financial data analytics for solving real-world financial problems. The program promotes innovation, entrepreneurship, ethical practices, and analytical thinking within the digital financial ecosystem. It also provides practical exposure through projects, internships, and industry engagement to enhance professional competence. The program prepares students for careers in digital banking, financial technology firms, blockchain development, and emerging areas of the global FinTech industry.
1. A candidate seeking admission to the degree of Bachelor of Financial Technologies must have passed FA /F.Sc./ ICS/ A level or equivalent (to be determined by the Equivalence Committee) from a recognized institution with at least 50% marks or 2nd division on the basis of the respective category of admission.
2. Candidates who have done “O & A levels” are required to submit IBCC Equivalence Certificate at the time of submission of application.
3. As per guidelines given by the Higher Education Commission of Pakistan in its undergraduate education policy 2020 (No.1-32/PER/UGE Policy/HEC/2020) MBS is going to offer lateral entry admissions in the 5th semester of its BS(Fin-Tech) program. Thus, graduates having 2 Year Associate Degree in Business Administration or 14 years of equivalent business education can avail this opportunity to improve their qualification by joining our BS (Fin-Tech) program.
4. Students are required to successfully clear the interview process in order to secure admission in the MBS program.
5. Graduates having minimum CGPA 2.20/4.00 or 53% marks in 2 Year Associate Degree in Business Administration OR 14 years of equivalent business education are eligible to apply for admission in BS (Fin-Tech) (5th semester).
Moreover, the candidates will be admitted in 5th semester of BS (Fin-Tech) as per HEC guidelines and university admission policy.
6. The students who will join BS Fin-Tech 5th semester after doing ADP (Business Administration) are required to take at least 4 deficiency courses of 3 credit hours each. The deficiency courses will be determined by the Committee constituted by the Director. However, deficiency courses will only be offered to those students who have not studied these courses in their associate degree program.
7. The merit shall be determined based on three components:
a) Matriculation: 50% weightage
b) Intermediate (FA/FSc or equivalent): 25% weightage
c) Interview: 25% weightage, to be conducted by the departmental selection committee.
To become South Punjab’s leading Engineering and Technology University, Globally ranked, Industry-integrated, Digitally driven, and Socially transformative.
2 Years
2 Years
3 Years
The Master of Business Administration (MBA) is a dynamic and comprehensive graduate program designed to develop future leaders, entrepreneurs, and strategic decision-makers. It equips students with advanced knowledge and skills in core business areas, including finance, marketing, human resource management, strategic management, operations, etc. Built on a foundation of critical thinking, ethical leadership, and global perspectives, the MBA program emphasizes the application of real-world problem-solving skills.
The program is ideal for professionals seeking to enhance their managerial capabilities, transition into leadership roles, or launch new business ventures. The program curriculum is carefully structured, combining core specializations in various subfields of business administration to foster managerial competence, strategic agility, and the ability to lead organizations in a complex and rapidly changing global environment.
Through a combination of rigorous academic coursework and practical application, graduates of the MBA program will be well-prepared to excel in diverse sectors, including corporate enterprises, startups, public institutions, and non-profit organizations. The program offers two streams for students with non-business and business backgrounds. For students with a non-business background, the program spans four semesters and is completed in a minimum of two years. For students with a business background, the program can be completed with an exemption of up to 30 credit hours, allowing it to be finished in a minimum of 1.5 years. The program can be offered with a thesis, a capstone project, or through coursework only.
By the completion of the Master of Business Administration (MBA) program, the graduates will be able to:
a. Apply advanced business knowledge, analytical tools, and critical thinking to make effective and ethical strategic decisions in complex organizational contexts.
b. Demonstrate leadership skills and the ability to manage, motivate, and collaborate effectively with diverse teams to achieve organizational goals.
c. Evaluate business problems and opportunities considering global trends, cultural diversity, sustainability, and ethical implications. d. Communicate complex business ideas clearly and persuasively through written, oral, and digital formats for diverse stakeholders.
To provide state-of-the-art and solution-oriented education through excellence in teaching and research to prepare its graduates to effectively meet the dynamic needs of academia, industry, and society.
Eligibility Criteria
i. Candidates with an undergraduate degree (comprising 16 years of qualification) in any field other than Business and Management are eligible for admission to the program.
ii. Admission Test: University shall:
a). Conduct a rigorous admission test as an eligibility condition for admission to MS/MPhil/Equivalent programs, with a passing score of 50%. OR
b). Accept the GRE/HAT General/Equivalent tests, with a passing score of 30%.
c). 25% weightage of Interview, to be conducted by the departmental selection committee.
The MBA program, based on non-relevant qualifications, can be completed through a research-based/business project that demonstrates the student’s ability to conduct independent scholarly inquiry under faculty supervision. A successful project defense and evaluation are required for graduation. However, if students wish to complete the MBA program solely through coursework, they may undertake 1-2 additional electives of 3-6 credit hours.
Specialization Clusters for MBA Program
a. Students are allowed to opt for any specialization from the specialization clusters given at the end of this chapter by choosing any 04 courses (12 credits) from that cluster.
b. Students may select elective courses either within a single specialization cluster or across multiple clusters. If all electives are taken from the same cluster, the specialization may be noted on the academic transcript. If electives are chosen from different clusters, no specialization shall be mentioned.
c. Specializations shall not be mentioned on the degree certificate.
Credit Hours and Duration
Students having a prior 16-year qualification relevant to Business and Management shall be eligible for course exemptions up to 30 credit hours. Accordingly, these candidates can complete their MBA degree in 32-36 credit hours over a minimum of 3 semesters.
Eligibility Criteria
i. An undergraduate degree (comprising 16 years of qualification) in Business or Management Education is the eligibility requirement for admission to the Master of Business Administration.
ii. Admission Test: University shall:
a). Conduct a rigorous admission test as an eligibility condition for admission to MS/MPhil/Equivalent programs, with a passing score of 50%.
b). Accept the GRE/HAT General/Equivalent tests, with a passing score of 30%.
c). 20% interview weightage, to be conducted by the departmental selection committee.
The MBA program, based on non-relevant qualifications, can be completed through a research-based/business project that demonstrates the student’s ability to conduct independent scholarly inquiry under faculty supervision. A successful project defense and evaluation are required for graduation. However, if students wish to complete the MBA program solely through coursework, they may undertake 1-2 additional electives of 3-6 credit hours.
Specialization Clusters for MBA Program
a. Students are allowed to opt for any specialization from the specialization clusters given at the end of this chapter by choosing any 04 courses (12 credits) from that cluster.
b. Students may select elective courses either within a single specialization cluster or across multiple clusters. If all electives are taken from the same cluster, the specialization may be noted on the academic transcript. If electives are chosen from different clusters, no specialization shall be mentioned.
c. Specializations shall not be mentioned on the degree certificate.
a. Title of the MBA Degree Specializations offered in the MBA programs, such as an MBA in Finance, an MBA in Marketing, or an MBA in Human Resource Management, will be reflected on transcripts. These must not appear on the degree certificate.
b. No Program Duration to be Mentioned on the MBA Degree Although an MBA can be completed in three semesters (approximately 1.5 years) for students with relevant qualifications, no program duration shall be mentioned on the degree certificate or transcript, such as "MBA (1.5 years)."
c. No Equation/Equivalence to be Assigned with the MBA Degree The MBA program is designed with distinct objectives and defined learning outcomes that set it apart from other Level 7 qualifications. Due to its unique structure and focus, it is not directly comparable to other graduate programs at the same level of academic achievement. Consequently, the MBA degree will not be equated with other Level 7 qualifications, including MS programs specializing in specific areas of business or management education.
Note:
1. Department reserves the right to offer courses only upon availability of resources
2. Department reserves the right to change the semester wise sequence of the courses
3. The Department reserves the right to exercise discretion and make decisions on matters not explicitly covered by this document, ensuring they are in the best interest of the educational experience and academic standards.
To become South Punjab’s leading Engineering and Technology University, Globally ranked, Industry-integrated, Digitally driven, and Socially transformative.
The PhD Business Administration program at the Department of Management Sciences is an intellectually satisfying program. By displacing students of their preconceptions, the program takes students to a journey of exploration where they can challenge the validity of things. Students are prepared to dig deeper and establish new avenues of knowledge. Thus, the focus is on the creation of new knowledge. The program is academically rigorous. The students are taught latest developments in core areas such as strategic management, strategic marketing, and strategic finance. An important feature of the program is to make students aware of the recent methodological developments applicable to inquiry in the field of business and management. Course work consists of 18 credit hours to be completed in three semesters, whereas dissertation has 12 credit hours.
1. Foster the development of innovative and cutting-edge business knowledge through original research, pushing the boundaries of current understanding.
2. Cultivate scholars who can critically evaluate and synthesize complex business theories, offering fresh insights and perspectives to shape the future of the discipline.
3. Encourage interdisciplinary collaboration to address multifaceted business challenges, leveraging insights from various fields to propose comprehensive solutions.
4. Equip students with advanced research skills, enabling them to design, execute, and communicate research of the highest academic and practical rigor.
5. Promote ethical conduct in research and scholarship, emphasizing the importance of social responsibility and integrity in all academic pursuits.
Upon successful completion of the PhD in Business Administration program, students will be able to:
1. Independently conceptualize, design, and execute original research studies that advance the frontiers of knowledge in specific areas of business administration.
2. Analyze, critique, and synthesize complex business theories and concepts, contributing to the development of novel frameworks and models.
3. Collaborate with experts from diverse disciplines to address real-world business challenges from multifaceted perspectives.
4. Effectively communicate research findings through high-quality scholarly publications, presentations, and interactions with both academic and practitioner audiences.
5. Demonstrate the ability to deliver impactful and engaging educational experiences through teaching, mentoring, and advising.
6. Apply advanced strategic thinking to shape and guide organizations, contributing valuable insights to decision-making processes.
7. RULES & REGULATIONS
8. The revised rules notified by the Director, Advance Studies and Research Board titles as UOG PhD Programs Rules & Regulations will be applicable to the students with amendments duly approved time to time by the Advanced Studies and Research Board.
i. Prior to admission into a PhD program, the student shall have been awarded MS/MPhil or equivalent degree as described in this policy OR ii. Students pursuing MS/MPhil studies and interested in continuing to PhD may be granted provisional admission upon satisfaction with the Admission Committee regarding Statement of Purpose and students' commitment to the PhD program, provided that confirmation of the admission shall be subject to the fulfilment of the following conditions within a period of one year from the date of provisional admission: a. Award of MS/MPhil degree, as prescribed in this policy. b. Clearance of the admission test, as prescribed in this policy.
Intra-disciplinary refers to sub-disciplines that occur within one of the ten broad disciplines defined by UNESCO's International Standard Classification of Education (ISCED-F-2013). Intradisciplinary admissions may only be allowed, if: i. The university policy allows, and ii. The applicant has a strong interest in pursuing a PhD in a different discipline. iii. The applicant has passed GRE-Subject/Equivalent Test with minimum 50% marks in the discipline of admission and has taken 6-9 CH of deficiency courses of level 7. iv. The admission committee is satisfied that the applicant's knowledge of the primary area (level 7) has sufficiently prepared him or her to undertake the course of study of the doctoral program (or, in the opinion of the admissions committee, the preparation can be deemed satisfactory by taking a few additional courses after starting the program).
a). For admission in PhD programs, a minimum CGPA of 3.0 (out of 4.0 in the semester system7) or 60% (in the annual system) in the MS/MPhil/equivalent degree being considered for admission, is required, whether such degree was obtained from Pakistani or foreign universities. b). If the CGPA/Percentage is not mentioned on the transcript, the candidate must produce equivalent weightage from the parent university. c). The students havi ng strong demonstrated interest in obtaining PhD degree, but their CGPA is below 3.00 (out of 4.0 in the semester system) or 60% marks (in the annual system) in the most recent degree obtained, may be admitted to a PhD program after fulfilling the following requirements: i. Shall study additional courses of 9-12 CH of level 7 taking a zero semester at admission awarding university/HEI/DAI and score minimum 3.00 out of 4.00 GPA, and ii. The admission committee is satisfied that the applicant's knowledge of primary area (level 7) has sufficiently prepared him or her to undertake the course of studies of the doctoral program. iii. These requirements shall be in addition to any other requirements set in this policy for admission to a PhD program. The candidates having intradisciplinary qualifications or CGPA/Percentage below 3 out 4/60% shall have qualify a Zero Semester of Level 7 courses of minimum 9 Credit Hours before entering into PhD. The subjects to be offered shall be determined by the department from LEVEL 7 courses. A suggestive list is: Strategic Human Resource Management Strategic Finance Strategic Marketing Advanced Research Methods in Business Quantitative Techniques in Business Note: The above is only a suggestive list. The Department reserves the right to offer any Level 7 course(s) depending upon the availability of resources.